What type of email is this?

A seasonal promotional/flash sale email designed to drive immediate purchases by highlighting limited-time discounts on timely outdoor products.

What makes this email effective for outdoor retailers?

It segments multiple customer types (hunters, fishers, campers, boaters) across six distinct categories, appeals to seasonal buying patterns, and uses a free shipping threshold to increase average order value.

Why emphasize new 2026 product launches alongside discounts?

New product mentions create dual appeal—both the value proposition (savings) and freshness/exclusivity, encouraging both existing and new customers to browse the sale.

Can this template be adapted for other retail brands?

Yes, the seasonal discount and free shipping structure works for any outdoor or equipment retailer; adjust product categories and thresholds to match your inventory and strategy.

Cabela's Promotional Email Template — Save Up To 30% On New…

Preview


Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

View Online Find A Store Shop Online

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

*For approved purchases made with your Bass Pro Shops or Cabela’s CLUB card. The Bass Pro Shops and Cabela’s CLUB cards issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. The multiplier advertised for Gear Guide item(s) will be calculated by multiplying the advertised amount (e.g.3X) by your usual percentage of CLUB Points earned on Bass Pro Shops, Cabela’s and Mack's Prairie Wings purchases. Flat Dollar (e.g.$5 in points) and Percentage back points offers (e.g.10% in points) are in addition to your usual percentage of CLUB Points earned on Bass Pro Shops and Cabela’s purchases (2% for Classic cardholders; 3% for Silver cardholders; 5% for Black and Business cardholders). In some limited circumstances, points or discounts may not be applied at checkout, but may be applied within 60 days after the promotion ends. Prices are subject to change and typographical, photographic, and/or descriptive errors are subject to correction. Points are not earned on tax or shipping charges. Offers available on in-stock purchases at U.S. Bass Pro Shops, Cabela’s and Mack's Prairie Wings retail stores, online and by phone for Bass Pro Shops or Cabela’s. Bargain Cave® items excluded. Offer not valid on purchases made in Boat Centers.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

Preview

More templates

Beat the heat in style 🔥🩳

260715_12:45PM_Now Trending: 🔥 Our Hottest In-Store Classes

Just dropped: the 2026 back-to-school collection

🇺🇸 TPA: North America from 4k pts | Economy

Frequently asked questions