What type of promotional email is this?

A membership acquisition and retention sweepstakes targeting new and existing customers with a high-value prize draw ($5,000) combined with tiered rewards and shopping benefits.

What makes this email effective for driving engagement?

Multiple conversion hooks: immediate free entries (5 for new members), bonus CLUB Points (up to $60), and free delivery thresholds ($50+) reduce friction and create value beyond the sweepstake itself.

Can this template be adapted for other brands or seasons?

Yes. The structure (prize draw + member incentives + spending benefits) translates to any loyalty or outdoor brand; prize amounts and categories can be adjusted seasonally or by campaign.

Who is the target audience?

New Cabela's CLUB prospects seeking member benefits and existing members in outdoor categories (hunting, fishing, camping, boating) who respond to loyalty rewards and exclusive offers.

Cabela's Promotional Email Template — Want a chance to win u…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

see if you're pre-approved with NO RISK to your credit score

Start with 5 automatic entries plus earn up to $60 in CLUB Points when you join the CLUB

No purchase necessary, see official rules

or see if you are pre-approved with NO RISK to your credit score

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

The Bass Pro Shops and Cabela's CLUB Cards are issued by Capital One, N.A.

*TO ENTER WITHOUT MAKING A PURCHASE, hand print your name, complete mailing address, daytime phone number, email address, and date of birth on a 3" x 5" piece of paper and mail it to be postmarked by 10/19/2026 and rec'd by 10/26/26 to: CLUB Points Sweepstakes Driven by Toyota, P.O. Box 3530, Southbury, CT 06488-3530. NO PURCHASE NECESSARY. Open to legal residents of the continental US & DC 18+. See Official Rules for full details, including additional entry methods. Runs 12:00 am CT 9/14/26 - 11:59 pm CT 10/18/26. Void in HI and where prohibited. Sponsor: Bass Pro Outdoor World, L.L.C., 2500 E. Kearney, Springfield, MO 65898.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 5 purchases anywhere Mastercard is accepted within 30 days of account approval. Earn another $20 in CLUB Points after 5 more purchases in the same timeframe. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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