What type of promotional email is this?

A sweepstakes or contest-entry email designed to incentivize loyalty program members through a time-limited grand prize drawing.

What design elements drive engagement?

Countdown urgency messaging, entry accumulation mechanics tied to shopping activity, and a specific high-value prize amount ($5,000 in rewards).

Who is the intended audience?

Existing CLUB loyalty program members only, making this a retention and engagement tool rather than an acquisition email.

Can this template be reused for other promotions?

Yes, the structure adapts to any loyalty program's time-limited drawing, but effectiveness requires an established member base and clear entry/reward mechanics.

Cabela's Promotional Email Template — Your Chance to Win $5,…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn Unlimited Entries Every Time You Use Your CLUB Card*

No Purchase Necessary, See Official Rules*

Join The CLUB & Earn 5 Automatic Entries

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A

*TO ENTER WITHOUT MAKING A PURCHASE, hand print your name, complete mailing address, daytime phone number, email address, and date of birth on a 3” x 5” piece of paper and mail it to be postmarked by 10/19/26 and rec’d by 10/26/26 to: CLUB Points Sweepstakes Driven by Toyota, P.O. Box 3530, Southbury, CT 06488-3530. NO PURCHASE NECESSARY. Open to legal residents of the continental US & DC 18+. See Official Rules for full details, including additional entry methods. Runs 12:00 am CT 9/14/26 - 11:59 pm CT 10/18/26. Void in HI and where prohibited. Sponsor: Bass Pro Outdoor World, L.L.C., 2500 E. Kearney, Springfield, MO 65898.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 5 purchases anywhere Mastercard is accepted within 30 days of account approval. Earn another $20 in CLUB Points after 5 more purchases in the same timeframe. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela's CLUB Cards are issued by Capital One, N.A.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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