Loyalty-card sweepstakes campaign from Cabela's promoting CLUB membership registration. Drives signups through gamified entry mechanics—every registration earns raffle entries for major prize draw. Complements free-delivery promotion ($50 minimum) for stacked conversion incentive. Targets outdoor recreation enthusiasts across hunting, shooting, clothing, fishing, boating, and camping categories. Combines aspirational (sweepstakes prize) with functional benefits (loyalty program, shipping waiver).
- Gamified registration: earn raffle entries
- Sweepstakes draw + free delivery incentive
- Audience: multi-category outdoor buyers