Frequently asked questions

What type of email is this?
A product comparison email that presents two related products side-by-side, allowing customers to evaluate them based on cooling level and price point.
Why is this campaign sent during summer?
The email targets peak-summer demand when hot sleepers are actively seeking temperature-regulating mattresses, capitalizing on seasonal buying intent.
How does the tiered product strategy work?
By presenting Snow and Snow Max together, the email guides customers toward the higher-margin Snow Max while accommodating different budgets, reducing friction and increasing order value.