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Frequently asked questions
- What is this email promoting?
- A seasonal promotion offering 20% off select Casper mattresses, positioned around sleep quality during entertainment marathons or streaming sessions.
- Why combine mattress sales with streaming entertainment?
- It targets a specific consumer behavior. Marathon viewing requires rest, so the email positions Casper as enabling better viewing experiences, not just selling mattresses.
- What engagement strategies does this email include?
- Customer reviews for social proof, a friend referral rewards program to encourage sharing, and a full shopping experience to reduce friction to purchase.