Preview
Hey Matt,
This World Sleep Day, I have to admit something: for a long time, my sleep was just… fine. Not terrible. Not amazing.
Just the kind of sleep where you wake up and think, “Well, that could’ve been better.”
Then I started paying more attention to what actually makes sleep good. Turns out it’s not magic, it’s design.
When your mattress actually supports you.
When the materials don’t trap heat.
When everything is built to work together instead of just looking nice in a showroom.
That’s the stuff we obsess over at Casper. Layer by layer. Degree by degree.
Night after night. And honestly? It makes a difference. I sleep better. And mornings feel a lot less like a personal attack.
Since it is World Sleep Day and a chance to elevate global awareness on all things sleep improvement, we figured we’d celebrate
by sharing our Spring Savings with you:
Save 20% on mattresses (That's up to $1,000 off!)
Save 25% on mattress + bedding bundles
Save 20% on when you buy 2+ pillows*
If your sleep has been stuck in the “fine” category… this might be a great time to upgrade!
Start celebrating better sleep tonight.
Snooze on,
Russell Jelinek
VP Product Development
Casper
P.S. I’m sharing this sleep guide with you that includes some of my favorite sleep tips.
They really helped me reset my sleep habits and made my days more productive and enjoyable.
*Offer expires 3/31/26 at 11:59pm PT. Excludes QuickCool™ Cover add-on, Final Sale, Clearance, Snug mattress, Original Foam mattress, Original Hybrid mattress, Element mattress, and Digital Gift Cards. Cannot be combined with another offer. Offer valid only at casper.com and participating retailers.
Savings based on Comp. Value. Our Comparable Value prices reflect the price at which we or third parties have offered this item or a comparable item.
Casper®, Hyperlite™, Snoozewear™, Snug™, Dream Cooling Pillow™, AirScape®, Zoned Support™, Zoned Support™ Max, QuickCool™, HeatDelete®, Core+™ are trademarks of Casper Sleep Inc.
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Frequently asked questions
- What makes a seasonal event-based promotion like World Sleep Day effective?
- Tying discounts to a cultural moment creates relevance and reaches customers when sleep and wellness are already top-of-mind, which justifies urgency and appeals to conscious consumers.
- Why offer multiple product categories in a single promotional email?
- Presenting mattresses, bundles, and pillows at different price points serves varied customer needs and budgets while increasing bundle appeal and average order value.
- Who is the target audience for this email?
- Both existing Casper customers (encouraging upgrades or repeat purchases) and prospects new to the brand (introducing products when they're thinking about sleep quality).
- Can this email template be reused for other campaigns?
- Yes, the seasonal promotional framework adapts to other wellness-themed events or holidays, provided the timing aligns with customer mindset and product messaging stays relevant.