What type of email is this?

A promotional welcome email sent to new subscribers that uses tiered discounts and product showcase to encourage first purchases.

Why use different discount levels for mattresses vs. other products?

The higher mattress discount emphasizes the brand's flagship product while the secondary discount incentivizes cross-category purchases and increases order value.

What design elements drive conversions?

Promo codes for easy redemption, prominent product showcase, and multiple CTAs reduce friction between interest and purchase.

Can other brands reuse this template?

Yes, any ecommerce company with a hero product and supporting product line can adapt this tiered welcome promotion structure.

Preview

Your exclusive welcome offer:
Save 25% on mattresses and get 10% off on everything else. **
Use code: LC-25-196

Cloud One: Featuring all-new patent-pending Casper Core+ technology.

Mattresses

Pillows

Bedding

Accessories

Take our mattress quiz ❯

Find a store ❯

support@casper.com | +1 000-000-0000

**Excludes QuickCool™ Cover add-on, Final Sale, Clearance, Original Foam mattress, Original Hybrid mattress, Element mattress, and Digital Gift Cards. Additional exclusions may apply. Offer valid until 03/29/2026. Limit one code per customer. Cannot be combined with any other offer. Additional Terms & Conditions apply.

Savings based on Comp. Value. Our Comparable Value prices reflect the price at which we or third parties have offered this item or a comparable item.
Additional shipping fees may apply to orders with select bed frames, as well as orders shipped to Alaska, Hawaii, and certain areas of Canada. See Terms & Conditions.

†100 night trial only valid on mattresses. Additional Terms & Conditions apply.
‡For specific warranty information applicable to our Products, please see https://casper.com/warranty.
††Your rate will be 0% APR or 10–36% APR based on credit, and is subject to an eligibility check. For example, a $1,500 purchase might cost $93.58/mo over 18 months at 15% APR. Payment options through Affirm are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required.

§By signing up for texts, you agree to receive recurring promotional marketing text messages (including cart reminders and generative AI content or interactions) from Casper, using an automated system, to the phone number used when signing up, and you accept the TERMS AND CONDITIONS and PRIVACY POLICY. Consent is not a condition of purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg and data rates may apply. This agreement is not a condition of purchase. If you are a California resident, you consent to the Financial Incentive associated with this program.

Casper Terms & Conditions and Casper Privacy Policy

Preview

Mattresses

Pillows

Bedding

Accessories

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