Frequently asked questions

What makes discount codes effective in welcome emails?
Discount codes lower purchase barriers for first-time buyers, create urgency through expiration dates, and provide trackable ROI on subscriber acquisition.
Why show product categories in a welcome email?
Product categories help new subscribers explore the full range and discover items matching their preferences, increasing likelihood of conversion.
How long should a welcome discount code be valid?
Typical validity is 7-14 days for welcome emails, balancing urgency to encourage immediate purchase with enough time for consideration.