Happy Tuesday!

Every razor ad looked the same. One $4,500 video changed everything.

In 2012, Gillette owned 70% of the razor market.

Dollar Shave Club founder Michael Dubin had $4,500, a warehouse, and one idea. He made a video.

No slow-motion blades. No athletic men with perfect jawlines. Just Dubin walking through his warehouse talking to the camera like a person.

The video went live on a Tuesday morning. By Wednesday their servers had crashed. 12,000 orders in the first 48 hours.

Unilever bought them four years later for $1 billion.

Every razor ad before Dollar Shave Club looked the same. Polished. Safe. Designed to offend no one and move no one. Dubin ignored all of it and just talked to his customer like a human being.

Most ecom emails have the same problem razor ads had. They're written to look professional instead of to connect. Your customer can tell the difference in the first two sentences.

Write like you mean it.

Most brands try to reach everyone. That's why most brands are forgettable.

Most brands lose before they ever write a word.

They pick the wrong audience. They compete on features nobody cares about. They build funnels around offers that were never strong enough to convert in the first place.

The writing is usually fine. The strategy underneath it isn't.

Here are 5 marketing tips worth fixing first:

Sponsor of the Week:

The #1 reason ecommerce brands stay on the wrong ESP isn't loyalty.

It's fear of migrating.

I've seen it hundreds of times in nearly a decade of doing ecommerce email. A brand knows their ESP is underperforming. They're overpaying. Deliverability is slipping. Support is nonexistent.

But they stay. Because migrating flows, segments, templates, and contacts while your email channel is actively generating revenue feels like one wrong move away from breaking everything.

And honestly? That fear isn't irrational.

I've helped brands through migrations. When it's done wrong, it's ugly. Broken flows. Lost segments. Revenue dipping for weeks while you scramble to rebuild what you had. It's the reason most brands would rather stay and overpay than risk the switch.

Omnisend just did something smart.

Their leadership team actually tried migrating themselves. Manually. The whole process.

They hated every minute of it.

So they built a Kickstart service that handles the entire migration for you. Workflows, segments, forms, templates, contacts. Done in 5 days. Included on all paid plans.

No guesswork. No "hope I didn't break my welcome flow." No lost revenue while you figure out a new platform.

If you've been putting off switching ESPs because the migration is what's stopping you, this removes that excuse entirely.

Check it out.

Most marketers want the shortcut before they understand the game.

Tip 4 is the one that costs people the most time. You can't hack your way to good marketing. Every tactic you learn works better when the fundamentals are locked in. Know why people buy. Know what they're afraid of. Know what they want to become.

Everything else is just execution.

Here are 20 pieces of profitable marketing advice:

The eCom Retention Vault:

Jimmy and I kept seeing the same 50 campaigns drive the majority of email revenue across every ecom brand we worked with.

So we documented all of them.

50 campaigns with AI prompts. 

75+ real brand emails. 

130+ pages of welcome flows. 

10 copywriting frameworks.

$27. One-time. Instant download. This is the lowest price this will ever be. If we raise it, it's not coming back down.

Get the Vault.

Try This Before You Write Your Next Email:

Most people use AI to write emails. That's not where the best copy starts.

Before I write anything, I use this prompt:

"You are a customer who just bought [product]. You loved it. Describe in your own words what problem it solved, how your life is different now, and what you would tell a friend who was on the fence about buying it."

Then I write the email using the language the AI gives back.

Most brand copy is written from the inside out. Features, benefits, specs. This prompt flips it. You get the customer's vocabulary, their real before and after, and the specific hesitation that almost stopped them from buying.

It's a starting point, not a substitute for real customer reviews or post-purchase surveys. But it gets you 80% of the way there faster than staring at a blank page.

The Question I Keep Getting:

"Chase, my emails get decent open rates but terrible click rates. What's wrong?"

Your subject line and your email aren't connected.

When someone opens and doesn't click, it usually means one of two things. The email didn't deliver what the subject line promised, or there were too many things to click on and they chose none of them.

One email. One goal. One link. Everything in the email should point to the same place and give the reader one reason to go there.

If your subject line promises a tip, the email delivers the tip and the link goes deeper. If it promises a deal, the email shows the deal and the link takes them to it. The moment you add a second ask you split their attention and lose the click.

Your open rate tells you your subject lines are working. Your click rate tells you your emails aren't following through.

Have a great week and make sure to send some emails! 

- Chase

P.S. If you want to see how I use AI in my own marketing and copywriting, I'm breaking it all down in a free virtual talk. Register here for free.

This email was sent from my Omnisend account. 

I migrated to Omnisend from Klaviyo, and I'm loving Omnisend.