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The importance of data in messaging

Messaging that's light years ahead

In the vast universe of messaging, single-channel campaigns are like lone satellites: functional, but limited.

Multi-channel campaigns? They're constellations of connection, lighting the path to deeper customer engagement.

Connected channels. Cosmic results.

Our second annual State of Messaging Report charts a course to stellar results. With a combination of two or more channels delivering 3-9 times better conversion rates than any single channel, 76% of brands agree: multi-channel messaging is the future.

Read the report

Best,

Molly Evola

Sr. Content Marketing Manager

she / her

P.S. Ready to plot a new messaging trajectory? Let Customer.io be your guide. Start a free 14-day trial.

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Frequently asked questions

What is this email's primary objective?: Lead generation by promoting a gated report on data-driven multi-channel messaging strategy and ROI metrics.
Why is the channel combination ROI angle effective?: SaaS marketers prioritize performance data and ROI validation, making a strategic comparison across channels highly relevant.
Can this template be adapted for other products?: Yes—it's effective for announcing any gated resource or research report to business audiences focused on metrics and strategy.