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Your free trial has ended.
But that doesn't mean your momentum has to end. Upgrade now to keep building campaigns that engage your users.
If you’re not ready to upgrade, that’s okay. Your data will be deleted after 60 days.
Best,
The Customer.io Team
P.S. Thanks for trying Customer.io! We’re always learning, so if you have feedback, just reply to this email. See you around the automation universe! 🪐
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Frequently asked questions
- What type of email is this?
- A post-trial conversion email sent when a user's free trial expires, designed to re-engage them and encourage upgrading to a paid plan.
- What tactics make this effective for trial-to-paid conversion?
- It combines multiple motivators: emphasizing product benefits for continued use, creating urgency through trial expiration, and highlighting data deletion risk to drive immediate action.
- Can this template work for different SaaS products?
- Yes. Adjust the benefits section to highlight your product's value and tailor the data retention message to your policy, but the conversion structure is reusable.
- Why emphasize data deletion in a trial-end email?
- Data loss is a stronger motivator than access loss alone. Users are more likely to upgrade when they risk losing their work, making it a critical urgency driver.