What promotional strategy is used in this email?

Flash sale combining extreme discounting (£1.99 per plant) with time-pressure (24-hour deadline) to remove purchase barriers and maximize urgency.

How does the pricing strategy drive conversions?

The £1.99 entry price removes purchase hesitation for cost-conscious buyers, while £4 bundle add-ons increase average order value after the initial sale.

Why is the 24-hour deadline extension effective?

It amplifies scarcity messaging and encourages procrastinating customers to act, maximizing immediate conversions and repeat purchases.

Who is this email's target audience?

Budget-conscious gardeners seeking value; the ultra-low price point and urgency tactics specifically target deal-seekers rather than premium plant buyers.

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Plus ADD any other pack for only £4 each!

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EXTRA 24 HOURS! 12 summer flowering garden ready plants for only £1.99

Create stunning basket, patio and border displays to enjoy throughout the summer months with this great value collection of popular summer plants.

To allow us to offer you such a good price, we can't take orders for specific varieties, but whatever we decide to send, you won't be disappointed. Your 12 garden ready plants with be supplied as one variety, chosen by us, from our wide range of summer flowering favourites

Why not also stock up your summer garden with our Garden Ready Clearance - with over 60 of our most popular varieties to choose from at only £4 per pack, now is the perfect time to fill your patio pots, beds, borders and baskets for a sensational summer full of colour!

Varieties are selling fast – so go quick to avoid missing out on your favourites.

12 garden ready plants ~~£12.99~~ NOW £1.99

Hurry, offer ends midnight, 17th June 2026 or while stocks last. Limited to 1 per order. Normal delivery charges apply. Use order code TM_TN7185W

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Your Nurserymans Choice Summer Favourites offer is limited to 1 per order.

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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