What type of email is this?

A re-engagement flash sale targeting inactive customers with a limited-time offer designed to reactivate them through psychological urgency and low pricing.

Why does the 2-plant bundle format work?

Bundles reduce purchase friction, increase perceived value, and encourage higher average order values compared to single-item promotions.

What psychological triggers drive conversions?

Scarcity ("back by popular demand"), time pressure (flash sale), social proof (demand positioning), and low price points that eliminate conversion barriers.

Who is this email targeting?

Cost-conscious home gardeners and plant enthusiasts from Thompson & Morgan's dormant customer base seeking affordable, pre-potted gardening solutions.

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Back by popular demand

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EMAIL EXCLUSIVE OFFER - This duo of blueberries is the perfect pairing to provide the most abundant yields.

Planting more than one variety allows cross-pollination and ensures the heaviest crops. Both not only provide fruit, but are also highly ornamental shrubs, with white, sweetly-scented bell-shaped flowers in spring which are attractive to pollinators followed by fiery autumn foliage.

Blueberry Tasty Duo comprises of the following varieties:

Blueberry 'Duke' - A early to mid cropping variety producing good crops in July and early August. Blueberry 'Duke' bears firm, medium sized, light blue berries with a sweet flavour.
Blueberry 'Bluecrop' - This excellent mid season variety, produces rich flavoured fruit in abundance in August. Fully hardy, this compact shrub provides interest all year round with elegant white flowers in spring, and colourful foliage set against red stems in the winter.

2 x 9cm potted plants ~~£19.98~~ NOW £7.98 – only £3.99 each!

4 x 9cm potted plants ~~£39.96~~ NOW £15.96 - SAVE £24!

Hurry, offer ends midnight, 9th August 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7333W

EMAIL EXCLUSIVE | Shop more special offers

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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