What type of promotional email is this?

A flash sale email using an aggressive 20% discount paired with a 24-hour deadline to create purchase urgency and drive immediate conversions.

Why is this effective for gardening products?

The email appeals to multiple buyer segments (flower gardeners, vegetable growers, landscapers) with a single compelling offer, while time-sensitive messaging compels quick purchasing decisions.

Can this template be adapted for other industries?

Yes. The urgency-driven flash sale structure transfers to other retail categories, though the discount percentage, deadline, and product categories should match your specific campaign.

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OFFERS

EXTRA 24 HOURS! Enjoy 20% OFF your order!

We’ve hand-picked this offer especially for you, so shop via this email and we’ll take 20% off your order across our entire range of flowers, plants, seeds, bulbs, shrubs, trees, fruit, vegetables and gardening equipment. The hardest part will be choosing what to treat yourself to!

20% OFF across ALL plants, bulbs, seeds & gardening equipment when shopping via this email until midnight, 4th May 2026.

Offer ends midnight, 4th May 2026. Your discount will be applied in your shopping basket. Normal delivery charges apply. Offer cannot be used in conjunction with any other promotional offer. Excludes marketplace items. Use order code TM_TN6980W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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