What marketing tactics make this flash sale effective?

Combining ultra-low pricing (£1), a hard 24-hour time limit, and scarcity messaging creates multiple psychological triggers that encourage impulse buying.

Why does the email tease multiple offers?

Secondary offers maintain engagement beyond the headline deal and increase overall order value from time-sensitive, impulse-driven purchases.

What type of customer is this email designed for?

Budget-conscious gardeners and plant enthusiasts seeking premium flowers at significantly reduced prices with guaranteed limited-time availability.

Can this template be reused for non-seasonal products?

The urgency framework relies heavily on genuine scarcity and time limits, making it most effective for seasonal items, limited stock, or truly exclusive offers.

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Plus, 2 more offers!

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EMAIL EXCLUSIVE OFFER - You can expect a broader range of colours and 50% more colour-edged picotees from Begonia 'Apricot Shades Improved' - which means you'll enjoy even more non-stop stunning colour and impact in your garden.

24 HOURS ONLY – 24 plug plants for ONLY £1

Begonia 'Apricot Shades Improved' is as versatile as it is beautiful! Large, cascading, double blooms will pour from your containers from June to October. You'll be enjoying gorgeous flowers in shades of apricot and orange that reach 6-10cm (2.5-4") in diameter all summer and well into autumn. These tuberous begonias will perform whatever the weather and can be placed in sunny or semi shaded positions. The abundant trailing habit of Begonia 'Apricot Shades Improved' makes them a great value plant for hanging basketsand window boxes, giving you a really impressive display that will light up even a shady corner.

24 plug plants £31.96 NOW £1 - SAVE £30.96!

Hurry, offer ends midnight, 27th April 2026 or while stocks last. Limited to 1 per order. Normal delivery charges apply. Use order code TM_TN6941W

EMAIL EXCLUSIVE | Shop more special offers

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Your Begonia 'Apricot Shades Improved' offer is limited to 1 per order.

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Delivery charges will apply. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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