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*just pay £6.99 delivery

Nurseryman's Choice Summer Annual Plants

SPECIAL FREE* OFFER – 48 HOURS ONLY! Enjoy our great-value offer that is guaranteed to add colour to your garden this summer!

In this collection you will receive a mixture of at least 4 different varieties, each of them are customer favourites that we know you'll be more than happy to plant out in your beds, borders, baskets and patio containers. Chosen from our wide selection it will include favourites such as begonias, geraniums, petunias, lobelias and more! We're confident that with the selection we make, you'll have a fantastic display in your garden that you'll love!

To allow us to offer you such a good price, we can't take orders for specific varieties, but whatever we decide to send, you won't be disappointed.

24 plug plants £19.98 NOW FREE*

Hurry, offer ends midnight, 4th May 2026 or while stocks last. Limited to 1 per order. Your discount will be applied in basket. *£6.99 delivery payable. Use order code TM_TN6977W

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Your Nurseryman's Choice Summer Annual Plants offer is limited to 1 per order.

Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size. Your offers cannot be used in conjunction with promotional vouchers or other promotional offers.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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Frequently asked questions

What type of promotional email is this?

A time-limited seasonal offer using free product bundling combined with low shipping costs to capitalize on peak gardening demand and reduce checkout hesitation.

Why is the £6.99 shipping cost effective as a conversion tactic?

It anchors the perceived value—24 free plants (£19.98) contrast sharply with minimal delivery cost, making the total offer feel like a bargain and lowering purchase friction.

What design elements make this email conversion-focused?

Combination of free premium value bundling, seasonal relevance, time-limited urgency, transparent low shipping cost, and minimal checkout friction removes decision barriers.

Can this strategy work for other offers?

Yes—the framework (bundled free value + low shipping + seasonal timing + urgency) transfers to any seasonal or bundled offer where perceived product value substantially exceeds the small delivery cost.

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