What type of promotional email is this?

A limited-time offer email that removes the primary purchase barrier by providing free products while only charging shipping (£6.99), designed to trigger impulse buying among price-conscious gardeners.

Why is this offer positioned for summer specifically?

Summer is peak DIY gardening season when purchase intent is highest. The email targets seasonal demand when customer acquisition cost is lowest relative to conversion probability.

What makes the free product plus minimal shipping cost structure effective?

It leverages the psychological power of 'free' to reduce purchase friction while the £6.99 shipping fee covers fulfillment costs and maintains margin. This hybrid approach outperforms traditional percentage discounts.

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*just pay £6.99 delivery

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Nurseryman's Choice Summer Annual Plants

SPECIAL FREE* OFFER – 24 HOURS ONLY – LIMITED STOCK! Enjoy our great-value offer that is guaranteed to add colour to your garden this summer!

In this collection you will receive a mixture of at least 4 different varieties, each of them are customer favourites that we know you'll be more than happy to plant out in your beds, borders, baskets and patio containers. Chosen from our wide selection it will include favourites such as begonias, geraniums, petunias, lobelias and more! We're confident that with the selection we make, you'll have a fantastic display in your garden that you'll love!

To allow us to offer you such a good price, we can't take orders for specific varieties, but whatever we decide to send, you won't be disappointed.

24 plug plants ~~£19.98~~ NOW FREE*

Hurry, offer ends noon Wednesday, 13th May 2026 or while stocks last. Limited to 1 per order. Your discount will be applied in basket. *£6.99 delivery payable. Use order code TM_TN7069W

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Your Nurseryman's Choice Summer Annual Plants offer is limited to 1 per order.

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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