What urgency tactics does this email use?

Hard 48-hour countdown deadline, aggressive unit pricing (£1.99), inventory scarcity signals, and stacked bonus offers layered to trigger immediate purchase impulses.

Who is this email designed for?

Budget-conscious gardeners and home/garden buyers; uses price anchoring and value-stacking to appeal to price-sensitive segments seeking discounts.

What makes the flash sale structure effective?

Combines time scarcity (48 hours), price scarcity (£1.99 per unit), and perceived value bonuses; buyers feel pressure to act before inventory or deadline expires.

Can this template be reused for other products?

Yes, the flash sale structure works for any limited-stock, time-sensitive promotion, though 48-hour windows and bonus stacking are most effective for products with existing demand.

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Plus, 2 more offers!

HOME

FLOWERS

VEGETABLES

OFFERS

UNBEATABLE VALUE - Add fragrance and beauty to your garden with this fabulous collection of English Lavenders.

The fragrant flowers are highly attractive to bees, and excellent for cutting and drying. Perfect for fragrant patio containers or try growing Lavender as a low hedge or path edging where the perfume can be appreciated as you brush past the aromatic evergreen foliage.

Collection comprises:

Lavender angustifolia 'Hidcote' - An RHS AGM variety with a compact habit and dark purple flower spikes, this is one of the nation's best known varieties.

Lavender 'Munstead' - This neat, compact variety of English lavender bears masses of dark purple-blue flower spikes.

24 plug plants (12 of each variety) ~~£13.99~~ NOW £1.99 - SAVE £12!

Hurry, offer ends midnight, 26th May 2026 or while stocks last. Limited to 1 per order. Normal delivery charges apply. Use order code TM_TN7104W

EMAIL EXCLUSIVE | Shop more special offers

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Your Lavender Duo offer is limited to 1 per order.

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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