What type of promotional email is this?

A product-collection spotlight using a limited-time discount (£5 per tree) to create urgency and drive immediate sales during the planting season.

What design elements make this email effective?

A strong hero image paired with clear CTAs, emphasis on customer-favorite varieties, and messaging around ease of growth and productivity to reduce purchase friction.

When should this email be sent?

During spring planting season when home gardeners are actively planning garden purchases and most receptive to fruit tree offers.

Can this template be reused for other products?

Yes; the seasonal collection + discount structure works for any product category with clear purchase windows (seasonal plants, seeds, garden supplies).

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DESPATCHING NOW – great time to plant!

HOME

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EMAIL EXCLUSIVE OFFER - Create your own personal orchard with our Complete Fruit Collection.

We've brought together four of our customer favourite varieties of Apple, Pear and Cherry in one collection. Chosen for their impressive productivity, flavour, and ease of growth. With this collection you can harvest fresh, home grown fruit directly from your garden!

Collection comprises:

Plum 'Victoria' - 1 Bare Root Tree (St Julien Rootstock) Britain's best known plum and undoubtedly the nation's favourite.

Apple 'Braeburn' - 1 Bare Root Tree (1.2m Tall - M9 Rootstock) Produces huge crops of bi-coloured, smooth skinned, crisp and juicy fruits.

Pear 'Conference' - 1 Bare Root Tree (1.2m Tall - Quince A Rootstock) The best known of all pears, 'Conference' is excellent eaten as a dessert pear but also exceptional when cooked.

Cherry 'Stella' - 1 Maiden Tree (Colt Rootstock) Britain's best known dessert cherry that reliably produces firm, dark red fleshed, good sized fruits with the sweetest flavour.

4 bare roots £95.96 NOW £20 - ONLY £5 EACH!

Hurry, offer ends midnight, 23rd March 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN6799W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

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Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size. Your offers cannot be used in conjunction with promotional vouchers or other promotional offers.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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