What type of promotional email is this?

A B2B bulk purchase promotion for wholesale retailers and distributors, focusing on high-volume inventory acquisition at competitive per-unit pricing.

What makes the pricing strategy effective for this audience?

The sub-2p per-unit cost appeals to resellers building inventory while maintaining profit margins, with bulk-purchase incentives encouraging larger orders.

Who is the intended recipient of this email?

Wholesale retailers, distributors, and resellers who purchase lighting in volume and prioritize per-unit cost efficiency over retail pricing.

Can this email template be reused for other bulk products?

Yes, the B2B wholesale structure and bulk-pricing emphasis can be adapted for other high-volume, cost-sensitive product categories where per-unit economics drive purchasing decisions.

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Plus, 2 more offers!

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EMAIL EXCLUSIVE OFFER - This great value collection of 500 spring bulbs will bring wonderful colour to your garden to chase the winter greys away.

The rainbow of brightly coloured flowers for anyone to enjoy can either be planted amongst your perennials or in borders and containers for a striking stand alone display.

This bulb collections will bring colour and variety to your garden. Why not layer them up in patio pots for a long lasting succession of colour? Brighten up your garden with this dazzling collection of spring flowering bulbs. These low maintenance bulbs will return year after year, to welcome the spring to your garden.

This collection includes:

Allium 'Azureum' (50 Bulbs)
Allium moly (75 Bulbs)
Anemone 'Blanda Mix' (100 Bulbs)
Ranunculus Mixed (200 Bulbs)
Ixia Mixed (50 Bulbs)
Scilla 'Siberica' (25 Bulbs)

500 bulbs ~~£22.99~~ NOW £9.99 - SAVE £13!

Hurry, offer ends midnight, 24th July 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7260W

EMAIL EXCLUSIVE | Shop more special offers

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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