What type of promotional email is this?

A bulk supply promotional email designed to drive high-volume sales by emphasizing extreme per-unit pricing (under 2p) to cost-conscious business buyers and resellers.

What makes the per-unit price positioning effective?

Per-unit pricing anchors the value proposition to individual items rather than total pack cost, making large quantities feel accessible. At under 2p each, it appeals to price-sensitive bulk buyers seeking stock for resale or inventory.

What cross-sell strategies does this email use?

The email combines aggressive per-unit pricing with multiple promotional offers to maximize both order size and purchase frequency, targeting buyers' volume-buying psychology.

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Plus, 2 more offers!

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EMAIL EXCLUSIVE OFFER - This great value collection of 500 spring bulbs will bring wonderful colour to your garden to chase the winter greys away.

The rainbow of brightly coloured flowers for anyone to enjoy can either be planted amongst your perennials or in borders and containers for a striking stand alone display.

This bulb collections will bring colour and variety to your garden. Why not layer them up in patio pots for a long lasting succession of colour? Brighten up your garden with this dazzling collection of spring flowering bulbs. These low maintenance bulbs will return year after year, to welcome the spring to your garden.

This collection includes:

Allium 'Azureum' (50 Bulbs)
Allium moly (75 Bulbs)
Anemone 'Blanda Mix' (100 Bulbs)
Ranunculus Mixed (200 Bulbs)
Ixia Mixed (50 Bulbs)
Scilla 'Siberica' (25 Bulbs)

500 bulbs ~~£71.42~~ NOW £9.99 - SAVE £61.43!

…that’s less than 2p a bulb!

Hurry, offer ends midnight, 8th September 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7428W

EMAIL EXCLUSIVE | Shop more special offers

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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