What pricing strategy does this email employ?

Three-layered approach: aggressive unit pricing (£3.33) captures price-sensitive buyers, order-threshold discount (£14 off) increases basket size, and free premium gift (tower pot) justifies higher total spend.

What customer segment does this target?

Price-conscious gardeners and dormant customers; multiple overlapping incentives reduce purchase friction while the volume threshold encourages larger orders.

Why combine unit pricing with order discounts and a free gift?

Unit pricing attracts entry, the discount drives volume, and the gift creates perceived high value—together they maximize both conversion rate and average order value.

When is this email format most effective?

Seasonal campaigns and customer reactivation drives where immediate volume and margin growth are equally important objectives.

Preview

Did you miss one of our special offers?

HOME

FLOWERS

VEGETABLES

OFFERS

A selection of this week’s best gardening deals - all in one place.

Looking to grow something beautiful? We’ve handpicked a range of standout offers to help your garden thrive this season.

Whether you’re planting now or planning ahead, you’ll find great value across our range of trusted favourites.

Start growing for less today!

Hurry, offers end midnight, 22nd May 2026 or while stocks last. Different promotional offers cannot be used in conjunction with each other. Normal delivery charges apply.

Patio Apple, Pear & Cherry Trees now £6 each!

Jumbo Alstroemeria Plants - Only £3.33 each

Pre-Planted Hanging Baskets ONLY £12 EACH!

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

Download our Gardening APP for FREE today:

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

Preview

Download our Gardening APP for FREE today:

More templates

CLEARANCE SALE! Up to 80% off! Limited Stocks

Your Easiest Wardrobe Win: This Zip Dress

Sew a FREE frill collar blouse

Today's Deals: 🔥 $270 OFF! Dell UltraSharp 34" 1440p 120Hz Curved Thunderbolt Hub Monitor & More!

Frequently asked questions