What makes this a high-converting promotional format?

Bundle pricing increases basket size versus individual sales, while the 48-hour window creates scarcity-driven urgency. Countdown copy combined with botanical imagery targets gardeners' seasonal planting window.

Who benefits most from receiving this email?

Cost-conscious gardeners and landscapers shopping during peak perennial season (summer). The bundle discount appeals to volume buyers and landscape professionals.

How reusable is this template structure?

Highly reusable—the bundle + urgency + seasonal imagery model works across other plant categories and seasons. Adapt offer timing and product selection to match local growing seasons.

What's the strategic advantage of bundling five plants together?

Fixed bundles reduce purchase friction for uncertain buyers, increase perceived value, and simplify inventory management. £12 positioning captures price-sensitive segments while clearing stock faster than individual sales.

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DESPATCHING NOW! Special Summer Offer!

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EMAIL EXCLUSIVE OFFER - Looking for that perfect plant to fill a gap in your beds and borders, or for a pot on the patio? This fantastic Mix & Match selection of potted perennials is for you! EXTRA 48 HOURS!

Choose from 20 stunning varieties including heuchera, foxglove, lupin and many more! With a wonderful range of colours, shapes and sizes, you're sure to find the perfect potted plant for your garden.

ANY 5 potted perennials ~~£52.45~~ NOW £12

Hurry, offer ends midnight, 27th July 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7263W

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

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Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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