What type of email is this?

A promotional clearance email designed to liquidate seasonal inventory and excess deadstock through impulse-friendly ultra-low pricing.

What makes the 25p pricing strategy effective?

The ultra-low price point removes purchase friction and creates urgency, encouraging impulse buying while clearing aging inventory before new seasons.

How do the limited-time tactics drive conversions?

Bundled seasonal plant deals combined with scarcity messaging pressure recipients to buy immediately rather than defer.

Can this template be reused for other campaigns?

Yes, this clearance structure works for any seasonal inventory liquidation in garden retail, nurseries, and plant e-commerce, adapting product and pricing.

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Plus, 4 more offers!

HOME

FLOWERS

VEGETABLES

OFFERS

GARDEN READY CLEARANCE! Choose from a selection of some of our most popular garden ready plants with prices from ONLY £2.99!

Includes Busy Lizzie 'Beacon Strawberries & Cream' Mix – noted for its strong resistance to downy mildew and abundant, lasting flowers, it flourishes in containers, window boxes, or garden borders. With a neat, free-flowering habit and dependable performance, it keeps your garden glowing beautifully all season.

12 garden ready plants ~~£14.99~~ NOW £2.99 - ONLY 25p each!

24 garden ready plants ~~£29.98~~ NOW £5.98 - ONLY 25p each!

48 garden ready plants ~~£59.96~~ NOW £11.96 - ONLY 25p each!

Hurry, offer ends midnight, 6th June 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7159W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

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Your Busy Lizzie 'Beacon Strawberries & Cream' Mix offer is limited to 1 per order.

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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