What type of email is this?

A time-limited flash promotion combining scarcity marketing (midnight expiration) with friction reduction (free shipping on all eligible products).

What makes this design effective?

The hard midnight deadline creates urgency while sitewide free shipping removes the primary objection to purchase, encouraging immediate conversion.

When should you use this email?

Best for inventory clearance, seasonal promotions, or reaching cost-conscious shoppers during peak purchase windows requiring same-day conversion.

Who is this email designed for?

Price-sensitive and cost-conscious shoppers where shipping costs are a significant purchase friction point.

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FLOWERS

VEGETABLES

OFFERS

Enjoy FREE Delivery on EVERYTHING – but hurry this offer won’t be around for long!

With no minimum spend, enjoy FREE delivery across our entire range. Including Allium 'Purple Sensation' - The architectural blooms of these violet-purple alliums are sure to make a statement in your summer borders. Upright stems carry globes of starry flowers that measure up to 8cm (3”) across. Flowering only once in a season, the blooms of Allium ‘Purple Sensation’ are followed by skeletal seedheads for a spectacular autumn display. Undemanding and easy to grow, these magnificent allium flowers are also excellent for cutting. 8 bulbs for only £8.99 + FREE DELIVERY

FREE Delivery on ALL plants, bulbs, seeds & gardening equipment when shopping via this email until midnight, 13th September 2026.

Hurry, offer ends midnight, 13th September 2026 or while stocks last. Excludes marketplace items. Use order code TM_TN7407W

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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