What is the primary promotional strategy used in this email?

A psychological pricing tactic offering "double quantity for just 1p more," paired with secondary bundle incentives and time-limited scarcity messaging to boost both conversion rates and average order value.

What makes this email effective for plant retailers?

It stacks multiple conversion levers—multi-tier offers, perceived value through the "doubling" mechanism, and urgency via scarcity—targeting budget-conscious bulk-purchase customers during seasonal campaigns.

Can this email template be reused for other products?

Yes, the multi-offer framework, psychological pricing mechanics, and time-limited urgency tactics transfer directly to any e-commerce category running flash sales, inventory clearance, or bulk-purchase promotions.

Preview

Plus, 2 more offers!

HOME

FLOWERS

VEGETABLES

OFFERS

EMAIL EXCLUSIVE OFFER - A sea of English bluebells rekindles memories of springtime woodland walks, when the days start to lengthen and the weather warms up.

The nodding, violet-blue flowers of these hardy, native bulbs attract insects to their delicately scented flowers. At their happiest when growing in the dappled shade of deciduous trees, English bluebells are ideal for a woodland garden or naturalising in informal areas of grass. These vigorous beauties will multiply each year to form a dense carpet of spring colour.

8 bulbs ~~£10.99~~ NOW £9.99

16 bulbs ~~£21.98~~ NOW £10 - DOUBLE FOR 1p MORE!

Hurry, offer ends midnight, 18th July 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7323W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

Download our Gardening APP for FREE today:

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

Preview

Download our Gardening APP for FREE today:

More templates

Thousands Of Swimsuits Marked Down To Absolute Minimums!

Second look: The Midsummer Edit

Shop new COMPTOIR DES COTONNIERS styles

It's Our Birthday—These Are Our Top Picks 🎉

Frequently asked questions