What email type is this?

A re-engagement promotional email highlighting a free shipping incentive to overcome purchase objections from existing and lapsed customers.

What makes this design effective?

It combines a clear offer with multi-category navigation (flowers, vegetables, home) to guide users to relevant products, supported by a prominent CTA and mobile-responsive layout.

What industries can use this template?

Originally designed for gardening retailers, but it works for any e-commerce business where shipping costs are a purchase barrier.

Can this template be adapted for other offers?

Yes. The structure supports free-shipping-over-$X, flat-rate shipping, or discount promotions, with category navigation customizable to your product mix.

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HOME

FLOWERS

VEGETABLES

OFFERS

Enjoy FREE Delivery on EVERYTHING – but hurry this offer won’t be around for long!

With no minimum spend, enjoy FREE delivery across our entire range. Including Anemone 'St Brigid' - this showy little windflower makes a big impact in the garden, neatly bridging the gap between Spring bulbs and Summer perennials. These resilient tuberous perennials are far tougher than they look, returning year after year in a vibrant display. Perfect for creating a stunning display in your garden borders and patio containers. 75 corms for only £6.99 + FREE DELIVERY

FREE Delivery on ALL plants, bulbs, seeds & gardening equipment when shopping via this email until midnight, 19th April 2026.

Hurry, offer ends midnight, 19th April 2026 or while stocks last. Use order code TM_TN6918W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

Download our Gardening APP for FREE today:

Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size. Your offers cannot be used in conjunction with promotional vouchers or other promotional offers.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database. .

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