What is the primary purpose of this email?

To drive immediate customer purchases by offering sitewide free shipping as the main incentive, designed for seasonal campaigns, holiday promotions, flash sales, and reactivating inactive customers.

What design elements contribute to its conversion effectiveness?

The email features an eye-catching "FREE" headline with urgency messaging, responsive mobile and desktop optimization, a prominent call-to-action button for checkout, and persuasive copy emphasizing customer savings value.

When should this promotional email be deployed?

This email is most effective for seasonal campaigns, holiday promotions, flash sales, and customer reactivation initiatives. Timing should align with when free shipping creates genuine urgency.

Can this template be customized for different brands?

Yes, the free shipping promotional template can be adapted by other retail and e-commerce brands by customizing product offerings, brand colors, messaging tone, and the extent of the shipping offer to match their business model.

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FLOWERS

VEGETABLES

OFFERS

Enjoy FREE Delivery on EVERYTHING – but hurry this offer won’t be around for long!

With no minimum spend, enjoy FREE delivery across our entire range. Including Alstroemeria 'Hula' - The exotic, funnel-shaped flowers are held on compact plants that boast impressive heat tolerance, making Alstroemeria ‘Hula’ ideal for container displays on a sun-baked patio where it will produce an inexhaustible display of flowers from June until October. 1 garden ready plant for only £11.99 + FREE DELIVERY

FREE Delivery on ALL plants, bulbs, seeds & gardening equipment when shopping via this email until midnight, 31st May 2026.

Hurry, offer ends midnight, 31st May 2026 or while stocks last. Use order code TM_TN7149W

EMAIL EXCLUSIVE | Shop more special offers

15 garden ready plant packs FROM £14 for 2 packs PLUS FREE DELIVERY!

Our garden ready plants are great for filling containers, baskets and borders without the need for growing on. It's as easy as 1-2-3! Just open the box, plant out and water!

We send these tough super-size plug plants at the perfect time for planting, usually before blooms form. This helps them establish quicker for better root growth and then a longer, stronger display of flowers.

Mix & Match Special Offer

2 packs (24 plants) ~~£27.98~~ NOW £14 + FREE DELIVERY!

3 packs (36 plants) ~~£41.97~~ NOW £21 + FREE DELIVERY!

4 packs (48 plants) ~~£55.96~~ NOW £28 + FREE DELIVERY!

Hurry, offer ends midnight, 31st May 2026 or while stocks last. Use order code TM_TN7149W

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

Download our Gardening APP for FREE today:

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

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