Frequently asked questions

Why is free delivery effective at driving conversions?
Shipping costs are a primary checkout abandonment reason. Removing this final objection significantly increases conversion rates for price-sensitive shoppers.
When should retailers deploy this type of promotion?
Best for seasonal campaigns, flash sales, inventory clearance, or re-engagement campaigns where purchase hesitation is cost-driven.
How does free shipping impact average order value?
It removes a psychological barrier to larger purchases, encouraging customers to add more items when shipping won't increase their total cost.
What product categories benefit most from this offer?
Higher-margin categories and products with standard shipping costs see better ROI, as profitability remains intact while purchase friction decreases.