What conversion tactics does this email use?

A 48-hour free shipping deadline creates scarcity, countdown messaging triggers FOMO, and removing shipping costs eliminates the final checkout objection.

What customer segments does this email target?

Hesitant browsers and cart abandoners where shipping cost is a key barrier—the time-limited offer and zero-cost delivery overcome these objections.

When should this email be deployed?

During inventory clearance or promotional windows requiring fast sales velocity; the 48-hour deadline suits short-term campaigns and urgent clearance goals.

Can this template be reused across campaigns?

Yes—adjust the countdown duration and free delivery terms per campaign. The urgency structure and shipping-as-objection-removal mechanism remain effective for repeat promotions.

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FLOWERS

VEGETABLES

OFFERS

Enjoy FREE Delivery on EVERYTHING – but hurry this offer won’t be around for long! 48 HOURS TO GO!

With no minimum spend, enjoy FREE delivery across our entire range. Including Geranium 'Rozanne' - A celebrated Cranesbill producing masses of saucer shaped, violet-blue blooms with dainty white centres. Being a sterile hybrid, Geranium 'Rozanne' flowers repeatedly throughout the summer and won’t self-seed like other Geraniums. 2 x 9cm pots for only £14.99 + FREE DELIVERY

FREE Delivery on ALL plants, bulbs, seeds & gardening equipment when shopping via this email until midnight, 31st May 2026.

Hurry, offer ends midnight, 31st May 2026 or while stocks last. Use order code TM_TN7151W

EMAIL EXCLUSIVE | Shop more special offers

15 garden ready plant packs FROM £14 for 2 packs PLUS FREE DELIVERY!

Our garden ready plants are great for filling containers, baskets and borders without the need for growing on. It's as easy as 1-2-3! Just open the box, plant out and water!

We send these tough super-size plug plants at the perfect time for planting, usually before blooms form. This helps them establish quicker for better root growth and then a longer, stronger display of flowers.

Mix & Match Special Offer

2 packs (24 plants) ~~£27.98~~ NOW £14 + FREE DELIVERY!

3 packs (36 plants) ~~£41.97~~ NOW £21 + FREE DELIVERY!

4 packs (48 plants) ~~£55.96~~ NOW £28 + FREE DELIVERY!

Hurry, offer ends midnight, 31st May 2026 or while stocks last. Use order code TM_TN7151W

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

Download our Gardening APP for FREE today:

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

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