What type of email campaign is this?

A limited-time flash sale promotion that uses a 24-hour countdown timer combined with universal free shipping to create urgency and reduce checkout friction.

How does the countdown timer increase conversion?

The countdown creates scarcity and FOMO, compelling recipients to act immediately rather than delay. This accelerates checkout decisions, especially among price-conscious shoppers.

When is this template most effective?

Best for seasonal promotions, flash sales, cart abandonment recovery, and customer reactivation campaigns. Works well when driving fast conversion spikes is the priority.

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Enjoy FREE Delivery on EVERYTHING – but hurry this offer won’t be around for long!

With no minimum spend, enjoy FREE delivery across our entire range. Including Verbena 'Buenos Aires' - Tightly clustered, rich purple florets which sit atop long stalks in a typically striking verbena bonariensis style. The long lasting blooms of the stunning variety are guaranteed to attract clouds of bees and butterflies into your garden. 30 plug plants for only £7.99 + FREE DELIVERY

FREE Delivery on ALL plants, bulbs, seeds & gardening equipment when shopping via this email until midnight, 14th September 2026.

Hurry, offer ends midnight, 14th September 2026 or while stocks last. Excludes marketplace items. Use order code TM_TN7408W

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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