What retail tactic does this email employ?

Gift-with-purchase bundling — pairing a premium free item with a featured product to increase average order value and create perceived customer savings.

How does the pricing strategy work?

The free pot's retail value (£19.99) is highlighted against the low product price (£14.99), creating urgency and high perceived deal value while minimizing purchase friction.

Is this template reusable for other brands?

Yes. Gift-with-purchase structures work across garden, home, and retail sectors for seasonal or inventory promotions targeting existing customer lists.

What customer behaviors does it target?

Existing garden customers who value premium accessories; the gift incentive converts browsers to buyers and drives repeat purchases through enhanced perceived value.

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When you order our scented evergreen climber duo for £14.99

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EMAIL EXCLUSIVE OFFER - Buy 2 Coronilla 'Citrina' pots, and receive a FREE Tower Pot worth £19.99

Coronilla valentina subsp. glauca 'Citrina' will light up a sheltered position with an abundance of lemon-yellow, pea-like blooms. Flowering from December through to mid spring, the sweetly scented blooms make this a useful shrub for bringing colour to those dull winter days. The small blue-green foliage is evergreen, providing a fine backdrop for its fragrant display.

Our tower pot kit is specially designed to train plants into pillars of colour on your patio. Easy to assemble, the sturdy lattice frame is ideal for all types of climbing plants. Each tower pot pack contains 1 pot (42cm/16in diameter, 31cm/12in high), 1 pot saucer and a 4-part frame. Total height of pot and frame: 1.3m (4'). Our horticultural experts recommend planting two potted plants per tower pot for a fuller display, giving more impact and increased flower count.

2 potted plants ONLY £14.99 + FREE Tower Pot worth £19.99

Hurry, offer ends midnight, 16th May 2026 or while stocks last. Limited to 1 per order. Normal delivery charges apply. Use order code TM_TN7129W.

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Your Coronilla 'Citrina' offer is limited to 1 per order.

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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