Garden plant promotion email from Thompson & Morgan targeting budget-conscious enthusiasts. Tiered pricing strategy across shrubs, perennials, bulbs, and vegetables drives acquisition and cart value. Entry-level loss leaders, volume incentives, and mix-and-match flexibility combine for maximum conversion impact.
- £1 items acquire budget-conscious new customers
- 60-plant bundles at £2.99 increase transaction value
- Mix & Match customization drives personalized selections