Frequently asked questions

What is the email's offer structure?
Combines tiered product discounts (£12 baskets, £1 lavender) with a sitewide 20% off promotion to create multiple purchase incentives.
Why emphasize specific prices rather than percentage discounts only?
Concrete prices create stronger perceived value for budget-conscious customers and make plant comparisons easier for home gardeners.
What product categories does this email feature?
Flowers (hanging baskets, lavender perennials), vegetables, and gardening tools—covering diverse growing interests among home gardeners.
Can this template be reused for other seasons?
Yes; the tiered promotion structure (featured items + sitewide offer) adapts to any seasonal product line with similar price variation.