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Frequently asked questions
- What type of promotional email is this?
- A seasonal spring campaign email that removes price barriers using affordable per-unit pricing (£3) combined with customizable mix-and-match options to reduce purchase hesitation and drive multi-unit orders.
- How does customization boost average order value?
- The mix-and-match selection lets customers build their own combinations at low cost, reducing decision paralysis and encouraging customers to try multiple varieties in a single purchase.
- Can this template be adapted for other products?
- Yes, this structure works for any seasonal bulk product with multiple affordable varieties—the low per-unit pricing plus customization mechanics apply to seeds, perennials, or other gardening supplies.