What type of email is this?

A time-limited seasonal promotional email using mix-and-match bundles and tiered bulk discounts, targeting both B2B buyers (flower retailers, garden centers) and B2C consumers (gardeners, gift-buyers, landscapers).

How does the tiered pricing strategy increase order value?

A fixed £3 per stem price anchors expectations, while tiered bulk discounts reward larger purchases—customers increase basket size to unlock better per-unit costs, raising average order value.

What drives conversion in this email?

Seasonal urgency (limited spring availability), bulk-discount psychology, and multi-audience appeal (gardeners, retailers, decorators, gift-buyers) combine to accelerate purchase decisions.

Can this template work for other products?

Yes—the tiered bulk discount plus seasonal urgency framework applies to high-margin seasonal or perishable products, though the floral positioning would need adjustment.

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NEW LINES ADDED!

HOME

FLOWERS

VEGETABLES

OFFERS

EMAIL EXCLUSIVE OFFER! Add some colour to your garden with a variety of customer favourite tulip varieties! We've selected the best and the brightest to choose from to fill your garden with colour! NOW ONLY £3 A PACK!

With over 130 stunning varieties to choose from this selection of our favourite varieties of tulip bulbs are guaranteed to add a wonderful burst of colour to your garden. Featuring superb weather resistance, these easy-to-grow tulip bulbs will reward you with fabulous flowers year after year.

Mix & Match Bulb Packs NOW £3 per pack!

Hurry, offer ends midnight, 21st September 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7414W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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