What type of promotional email is this?

A seasonal product promotion email designed to drive bulk flower purchases during spring planting season using variety, customizable selections, and competitive per-bulb pricing.

Why is mix-and-match customization important to this email's strategy?

It allows customers to create personalized bulb combinations rather than forcing preset bundles, increasing basket value by letting them control their own selections.

What makes the £3 per-bulb pricing effective for bulk purchases?

Transparent per-item pricing makes larger quantities feel more achievable and affordable, encouraging customers to buy more bulbs compared to higher bundle pricing.

Can this email design be adapted for other products?

Yes, the strategy works for any seasonal, bulk-sold products with variety options—seeds, plants, and other garden supplies follow similar purchasing patterns.

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Over 100 stunning varieties to choose from!

HOME

FLOWERS

VEGETABLES

OFFERS

EMAIL EXCLUSIVE OFFER! Add some colour to your garden with a variety of customer favourite tulip varieties! We've selected the best and the brightest to choose from to fill your garden with colour! NOW ONLY £3 A PACK!

With over 100 stunning varieties to choose from this selection of our favourite varieties of tulip bulbs are guaranteed to add a wonderful burst of colour to your garden. Featuring superb weather resistance, these easy-to-grow tulip bulbs will reward you with fabulous flowers year after year.

Mix & Match Bulb Packs NOW £3 per pack!

Hurry, offer ends midnight, 5th October 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7479W

EMAIL EXCLUSIVE | Shop more special offers

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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