What type of email is this?

A product launch email promoting new climbing petunia varieties with entry-level pricing (£1.99) and bundled seasonal companion offers to drive multiple conversions.

What makes the £1.99 price point effective in this design?

It removes purchase barriers for budget-conscious customers while tiered companion offers create upsell opportunities and increase average order value.

Who is the target audience?

Budget-conscious gardeners seeking affordable ornamental plants for container gardening, patios, window boxes, and borders.

Can this template be adapted for other products?

Yes, the structure works well for any seasonal plant or garden product promotion with multiple SKUs and tiered pricing.

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Plus, 2 more offers!

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EMAIL EXCLUSIVE OFFER - Bred on the slopes of Vesuvius, this mountainous Petunia soars up to 1.5m (4.9ft) high, erupting into a spectacular cascade of frothy blooms that keep coming for up to 5 months!

A revolutionary towering petunia that dwarfs them all - reaching over five feet (1.5m) and flowering for more than 5 months. Bursting with double flowers all summer, Petunia ‘Allegra F1’ is male-sterile, so blooms drop naturally, no deadheading needed. Perfect for cut flowers with over 20 blooms per stem, each reaching up to 12cm wide.

Petunia ‘Allegra Collection’ contains the following varieties:

Petunia 'Allegra Pastel Orchid' – Lavender

Petunia ‘Allegra Picotee Velvet' – Deep magenta and white bicolour

Petunia ‘Allegra Pure White’ – White

3 garden ready plants £14.99 NOW £1.99

6 garden ready plants £29.98 NOW £3.49 - SAVE £26.49!

Hurry, offer ends midnight, 7th April 2026 or while stocks last. Limited to 1 per order. Normal delivery charges apply. Use order code TM_TN6877W

EMAIL EXCLUSIVE | Shop more special offers

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Your Petunia 'Allegra Collection' offer is limited to 1 per order.

Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size. Your offers cannot be used in conjunction with promotional vouchers or other promotional offers.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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