What type of email is this?

A product launch email for a seasonal gardening item, combining new-product positioning with aggressive entry-point pricing and stacked promotional offers.

How does the pricing strategy drive conversions?

The £1.99 entry price anchors perception as extremely affordable, while multiple stacked offers create urgency and encourage larger basket sizes through bundled deal mechanics.

Why is this effective for home gardeners?

Budget-conscious gardeners respond to seasonal product novelty combined with clear savings, and multi-offer stacking provides multiple reasons to buy and increase order value.

Can this template work for other products?

The approach adapts well to seasonal or new product launches in retail categories where customers are price-sensitive and respond to bundled promotional mechanics.

Preview

Plus, 2 more offers!

HOME

FLOWERS

VEGETABLES

OFFERS

EMAIL EXCLUSIVE OFFER - Bred on the slopes of Vesuvius, this mountainous Petunia soars up to 1.5m (4.9ft) high, erupting into a spectacular cascade of frothy blooms that keep coming for up to 5 months!

A revolutionary towering petunia that dwarfs them all - reaching over five feet (1.5m) and flowering for more than 5 months. Bursting with double flowers all summer, Petunia ‘Allegra F1’ is male-sterile, so blooms drop naturally, no deadheading needed. Perfect for cut flowers with over 20 blooms per stem, each reaching up to 12cm wide.

Petunia ‘Allegra Collection’ contains the following varieties:

Petunia 'Allegra Pastel Orchid' – Lavender

Petunia ‘Allegra Picotee Velvet' – Deep magenta and white bicolour

Petunia ‘Allegra Pure White’ – White

3 garden ready plants ~~£14.99~~ NOW £1.99

6 garden ready plants ~~£29.98~~ NOW £3.98 - SAVE £26!

Hurry, offer ends midnight, 22nd May 2026 or while stocks last. Limited to 1 per order. Normal delivery charges apply. Use order code TM_TN7108W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

Download our Gardening APP for FREE today:

Your Petunia 'Allegra Collection' offer is limited to 1 per order.

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

Preview

Download our Gardening APP for FREE today:

More templates

[NEW ARRIVAL] EVISU Early FW26 "Essential"

HBX Archives Preview: 17 July/9AM EST/9PM HKT Release

Shop Fossil Summer Sale On Sale

Today's Deals: 🔥 $330 OFF! Manfrotto Aluminum Telescopic Twin Leg Video Tripod & More!

Frequently asked questions