Frequently asked questions

Why is the £2 per-unit price point effective in this email?
Low unit pricing removes purchase hesitation and encourages customers to select multiple items, driving higher cart value through volume rather than premium pricing.
How does mix & match drive larger orders?
By allowing customers to build customized collections while highlighting cumulative bulk savings, the flexible bundle model encourages adding more items to reach higher discount thresholds.
What audience segments respond best to this offer?
Garden enthusiasts and plant collectors seeking variety and control over selections, plus budget-conscious buyers motivated by affordable per-unit costs and volume discounts.