What type of email is this?

A seasonal promotional email marketing affordable potted plants (perennials, shrubs, climbers) at a fixed £3 unit price to UK gardeners.

What makes this email design effective for conversions?

It combines aggressive price-anchoring with the £3 price point, instant-dispatch urgency messaging to encourage immediate purchase, and product variety to appeal to different gardening interests.

Is this email template reusable?

Yes, the pricing structure, urgency framework, and product variety approach can be adapted for other seasonal plant promotions, though specific pricing and plant selection would vary.

Preview

DESPATCHING NOW!

HOME

FLOWERS

VEGETABLES

OFFERS

CUSTOMER FAVOURITE OFFER - BACK BY POPULAR DEMAND! Add some colour to your garden with over 300 customer favourite varieties of potted shrubs, perennials and climbers! We've selected the best and the brightest to choose from to fill your garden with colour! NOW ONLY £3 EACH!

Our range has something for every garden including sunflowers, hydrangeas, coronilla, lavatera plus many more! Shop with us today to enjoy big savings and a spectacular garden display.

Mix & Match Shrubs, Potted Perennials & Climbers ONLY £3 EACH

Hurry, offer ends midnight, 23rd June 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7192W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

Download our Gardening APP for FREE today:

Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

Preview

Download our Gardening APP for FREE today:

More templates

Few Hours Left: Extra 25% Off Sale Styles

Your early, exclusive look at fall

Tops That Turn Heads 👀

Halloween's cuter when you plan ahead

Frequently asked questions