What type of email is this?

Flash-sale promotional email using limited-time pricing and scarcity psychology to drive immediate purchases, particularly effective for seasonal or perishable products like plants.

Why emphasize bulk purchases in the offer?

Bulk incentives increase average order value and help clear seasonal inventory, while customers benefit from discounted per-unit pricing for larger garden projects.

What customer segments does this email target?

DIY gardeners refreshing home gardens, professional landscapers sourcing project materials, and plant collectors seeking premium varieties at clearance prices.

Can this template be reused for other product categories?

Yes—the flash-sale structure (limited time + deep discount + scarcity messaging) works for any seasonal or clearance inventory. Product-specific language would need updating.

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NEW LINES ADDED

HOME

FLOWERS

VEGETABLES

OFFERS

CUSTOMER FAVOURITE OFFER - BACK BY POPULAR DEMAND! Add some colour to your garden with over 300 customer favourite varieties of potted shrubs, perennials and climbers! We've selected the best and the brightest to choose from to fill your garden with colour! NOW ONLY £3 EACH!

Our range has something for every garden including sunflowers, hydrangeas, coronilla, lavatera plus many more! Shop with us today to enjoy big savings and a spectacular garden display.

Mix & Match Shrubs, Potted Perennials & Climbers ONLY £3 EACH

Hurry, offer ends midnight, 5th July 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7220W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

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Seed sowing & growing guides

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

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