What conversion tactics does this email use?

It layers three scarcity elements—a 48-hour hard deadline, ultra-low £3 price point, and mix-and-match pack customization—to reduce purchase friction and drive rapid sales.

Who is this email designed for?

Price-sensitive shoppers seeking product variety without committing to inflexible bulk bundles.

What makes the mix-and-match feature effective?

It lets customers customize packs rather than buy fixed bundles, increasing perceived value and reducing commitment friction for variety-seekers.

When should this email template be used?

For time-limited flash sales on modular products or configurable bundles where customer choice and rapid conversions are priorities.

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Over 250 to choose from!

HOME

FLOWERS

VEGETABLES

OFFERS

EXCLUSIVE EMAIL OFFER - LAST 48 HOURS! Add some colour to your garden with over 250 customer favourite varieties! We've selected the best and the brightest to choose from to fill your garden with colour! NOW ONLY £3 A PACK!

Our range has something for every garden including irises, daffodils, tulips, alliums plus many more! Shop with us today to enjoy big savings and a spectacular garden display.

Mix & Match Bulb Packs NOW £3 per pack!

Hurry, offer ends midnight, 2nd August 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7308W

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

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