What type of promotional email is this?

A bulk product sale email using aggressive price anchoring (£4 per plant) and mix-and-match customization to appeal to both retail gardeners seeking value and commercial buyers (florists, event planners) needing variety.

Why is mix-and-match selection central to the email design?

Professional buyers (florists, event planners) need multiple colors for different projects; mix-and-match removes bulk-pack constraints, increases perceived value, and encourages larger orders by letting customers build custom selections.

Can this email template be adapted for other campaigns?

Yes - the structure works for seasonal bulk plant promotions, bulk commodity sales, or any product category where low unit price, product variety, and customization drive purchase decisions.

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Choose from over 20 vibrant varieties for summer colour!

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EMAIL EXCLUSIVE OFFER - add some colour to your garden with our range of garden ready alstroemeria NOW £4 EACH!

Alstroemeria flowers are a spectacular addition to the summer border. Surprisingly hardy, these exotic flowers are borne on tall strong stems making them ideal cut flowers. Also known as the ‘lilies of the Incas’, the easy growth habit and exotic blooms make these a no-brainer.

Transform your garden faster with our fully established plants, ready for planting directly into their final positions in your patio pots or garden borders.

Mix & Match Jumbo Alstroemeria Plants ~~£14.99~~ ONLY £4 EACH

Hurry, offer ends midnight, 28th July 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7264W

EMAIL EXCLUSIVE | Shop more special offers

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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