What's the primary purpose of this email template?

Re-engagement promotional email designed to win back lapsed customers of garden retailers with a time-limited discount incentive (10% off) and product rediscovery across plants, bulbs, and seeds.

What creates urgency in this template's design?

The 48-hour order deadline combined with a specific discount percentage (10%) creates scarcity and encourages immediate action rather than browsing postponement.

When is this template most effective?

Best suited for seasonal promotions, inventory clearance campaigns, and customer win-back initiatives in garden retail and plant nursery contexts.

Can this template be adapted for other industries?

While designed for plant and garden retailers, the re-engagement structure (discount + deadline + product showcase) can be adapted for seasonal retail categories with lapsed customer bases.

Thompson & Morgan Promotional Email Template — Rediscover ou…

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48 hours to place your order with 10% OFF!

HOME

FLOWERS

VEGETABLES

OFFERS

Dear Gardener,

A lot has happened since you last visited Thompson & Morgan and browsed our products. We are continually adding new products and great offers to allow you to create your perfect garden at a fraction of the cost. For the next 48 hours we are offering you:

10% OFF plants, bulbs and seeds on your order!

START SHOPPING NOW >

If you require any assistance with your order please get in touch with our Customer Services team by emailing ccare@thompson-morgan.com, we'll be pleased to help you.

Happy Gardening,

Louise Williams
Head of Customer Service

Click on the link above and your 10% discount will automatically be applied to all plants, bulbs and seeds within your shopping basket. Your 10% discount cannot be used in conjunction with any other special offer or any product that states ‘just pay postage’. *10% off plants, bulbs & seeds valid for the next 48 hours only!

Special Offers

Shop our latest deals

Flowers & Plants

Discover our wide range of garden plants

Vegetables

Varieties ideal for the kitchen garden

Customer Help Centre

Gardening Guides & Advice

Track Your Order

Your discount will be automatically applied in your shopping basket when you click through from this email. Please note, your discount cannot be used in conjunction with any other special offer or any product that states ‘just pay postage’.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

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