What type of promotional email is this?

An urgency-driven promotional email using scarcity messaging ('LAST CHANCE') paired with value stacking (69p entry price, 1,000+ varieties, free delivery) to encourage immediate purchases.

What makes the value proposition effective for this audience?

Multiple value signals—low per-packet pricing, free shipping, and extensive product selection—remove key purchase barriers for budget-conscious gardeners while broadening appeal across skill levels.

When should this template be reused?

Best for seasonal gardening campaigns and customer re-engagement; the scarcity angle works well for time-limited promotions but loses impact if sent repeatedly to the same audience.

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Choose from over 1,000 varieties!

HOME

FLOWERS

VEGETABLES

OFFERS

Sow something new and take advantage of excellent discounts in our seed sale with packets from just 69p plus get FREE DELIVERY on seeds via this exclusive email offer. But be quick, at these prices they won't be around for long - ONCE THEY'RE GONE, THEY'RE GONE!

We've been selling seeds since 1855 and have a worldwide reputation for quality and variety. Our huge choice of flower, fruit and vegetable seeds includes traditional favourites as well as many unusual varieties. From sensational sweet peas to tasty tomatoes and cool courgettes, you'll have plenty to choose from.

Plus, enjoy FREE Delivery across ALL seeds when shopping via this email until midnight, 4th August 2026.

Hurry, offer ends midnight, 4th August 2026 or while stocks last. Offer valid on specified packets of seed only. Please note, free delivery applicable on seed orders only. For all other items standard delivery charges apply. Use order code TM_TN7376W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

GARDEN TIPS | Expert tips and advice

'How to' gardening guides

Seed sowing & growing guides

Gardening with children

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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Download our Gardening APP for FREE today:

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