What type of email is this?

A welcome/onboarding email sent to new subscribers to introduce the brand, establish trust, and encourage an immediate purchase.

What conversion tactics does this email use?

It combines a limited-time discount to create urgency, highlights product categories to simplify browsing, and displays customer service awards and guarantees to build trust.

Is this template reusable for other brands?

Yes. The welcome structure and trust-building approach work across e-commerce categories. Customize the discount offer, product categories, and brand-specific awards for your industry.

Thompson & Morgan Welcome Email Template — Welcome to Thomps…

Preview

A warm welcome to Thompson & Morgan - Enjoy 5% OFF your first order.

HOME

FLOWERS

VEGETABLES

OFFERS

Dear Gardener,

Thanks for joining us!

You will now be the first to receive exclusive offers on our range of garden plants and outdoor living products. Check your inbox for the latest arrivals and exclusive offers!

As a thank you for joining us you've received an exclusive discount off your first order with us. If you place your order within the next 48 hours you will receive 5% OFF. Simply click on the link and your 5% discount will be applied to your shopping basket!

START SHOPPING

Click on the link above and your 5% discount will automatically be applied within in your shopping basket. Your 5% discount cannot be used in conjunction with any other special offer or any product that states ‘just pay postage’. *5% off valid for the next 48 hours only.

Reasons to shop with us:

Our Customers Rate Our Excellent Service

100% Satisfaction Guarantee

Award Winning Varieties

Experts in the garden since 1855

Customer Help Centre

Gardening Guides & Advice

Track Your Order

Your discount will be automatically applied in your shopping basket when you click through from this email. Please note, your discount cannot be used in conjunction with any other special offer or any product that states ‘just pay postage’.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at matt@templ8.email or calling our customer service team on 000-000-0000. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

You're receiving this newsletter because you are registered to the Thompson & Morgan database.

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