What email type is this and when should it be used?

A gift-teaser promotional email designed for holiday, seasonal, or exclusive-offer campaigns. It targets existing subscribers with curiosity-driven messaging to maximize open rates and drive engagement.

How does the mystery-gift frame increase engagement?

Curiosity-driven subject lines with emoji create intrigue and urgency, prompting recipients to open the email to discover the actual offer. This psychology-based approach typically outperforms straightforward promotional copy.

Can this template be adapted for other campaigns or brands?

Yes. The mystery-teaser framework applies to any time-limited or exclusive offers. Adapt the gift copy and emoji to match your brand's voice and campaign timing while maintaining the curiosity-driven structure.

World Market Promotional Email Template — 🎁 FREE Gift insi…

Preview

Plus, take 20% off wickedly good Halloween finds.

Join World Market Rewards and get 5% back in Rewards.*

World Market Explorer Member Coupons

20% OFF

REGULAR-PRICE ITEMS
USE BARCODE TO REDEEM IN STORE

Limit 1 Coupon per customer. Exclusions apply.

We Think You'll Love These

Amolea Wood and Rattan Barstool $299.99

Large Fair Isle Snowflake Mug $9.99

Torani Mini Holiday Syrup Sampler 5 Pack $11.99

GET 30% OFF

when approved for the
World Market Credit Card.*
Plus, earn 10% back in Rewards
when you use the card and enter
member ID at checkout.1
See below for details.

LEARN MORE

Buy Now,
Pay Over Time*

You decide your monthly payment
option in just a few clicks.
No late or hidden fees.

LEARN MORE

Text REWARDS to 95730

Valid for new subscribers only.

FIND A STORE NEAR ME

PRIVACY CUSTOMERSERVICE@WORLDMARKET.COM 877-967-5362

Offers good while supplies last. Some furniture requires assembly. Prices and selection may vary by store and online. Some items may not be available at all stores or online. Items sold individually in store may be sold in sets online. Intermediate markdowns may have been taken on sale items. Sweetened beverages may be subject to sweetened beverage tax recovery fee in certain locations.

*MEMBERS SAVE 20% ON REGULAR-PRICE ITEMS COUPON:
Valid through 9/20/26 at World Market stores within the United States and www.worldmarket.com on a purchase of regular-price items. Not valid on food, drinks, sale items, alcoholic beverages, gift cards, eGift Cards, delivery surcharges, and shipping fees. One-time use only. Cannot be combined with other coupons and offers. Discount will be applied to current selling price. Sweetened beverages may be subject to sweetened beverage tax recovery fee in certain locations. Employees not eligible. To redeem in store, World Market Rewards Member ID entry required at checkout. To redeem online, World Market Rewards Members must log in to www.worldmarket.com. No adjustments to prior purchases. No cash value or rain checks issued. When you return an item, you will forfeit the discount applied to that item. To redeem online, enter promotion code as shown on your coupon.

*MEMBERS GET ONE FREE HALLOWEEN FLORAL STEM GIFT:
Valid 9/18/26–9/19/26 only. Redeem at World Market stores within the United States for one free select Halloween Floral Stem gift with merchandise purchase. Not valid online. Offer valid while supplies last. Selection may vary by store. One-time use only. Limit 1 free Halloween Floral Stem gift coupon per customer. World Market Rewards Member ID entry required at checkout. Employees not eligible. No adjustments to prior purchases. No cash value or rain checks issued. When you return an item, you will forfeit the discount applied to that item.

*MEMBERS SAVE $5 ON $5 PURCHASE:
Valid through 10/31/26 at World Market stores within the United States and www.worldmarket.com on a pre-tax purchase of $5 or more after discounts. Not valid on alcoholic beverages, gift cards, eGift Cards, delivery surcharges, and shipping fees. One-time use only. To earn an additional $5 Zombie Reward, a pre-tax purchase of $15 or more after discounts is required. Discount will be applied to current selling price. Sweetened beverages may be subject to sweetened beverage tax recovery fee in certain locations. Employees not eligible. To redeem in store, World Market Rewards Member ID entry required at checkout. To redeem online, World Market Rewards Members must log in to www.worldmarket.com. No adjustments to prior purchases. No cash value or rain checks issued. The value of your coupon is distributed among eligible items you purchase. When you return an item, you will forfeit the discount applied to that item.

*MEMBERS SAVE 15% COUPON:
Valid at World Market stores within the United States and www.worldmarket.com. Not valid on alcoholic beverages, gift cards, eGift Cards, delivery surcharges, and shipping fees. One-time use only. Cannot be combined with other coupons and offers. Discount will be applied to current selling price. Sweetened beverages may be subject to sweetened beverage tax recovery fee in certain locations. Employees not eligible. To redeem in store, World Market Rewards Member ID entry required at checkout. To redeem online, World Market Rewards Members must log in to www.worldmarket.com. No adjustments to prior purchases. No cash value or rain checks issued. When you return an item, you will forfeit the discount applied to that item. To redeem online, enter promotion code as shown on your coupon.

¹World Market Rewards 10 digit member ID must be entered at checkout to earn rewards. Offer is exclusive to World Market Credit Card holders enrolled in the World Market Rewards program. Maximum of 10 points total per dollar spent on World Market Credit Card purchases. Points are only earned on qualifying spend, which excludes sales taxes, shipping charges and other fees, alcoholic beverages and gift card/e-gift card purchases, or purchases made for resale. This rewards program is provided by World Market and its terms may change at anytime. For full Rewards Terms and Conditions, please see worldmarket.com/customer-service/world-market-rewards-rules.html.

*Valid one time only. Redemption Details: to redeem in store, World Market Rewards Member ID entry required at checkout. To redeem online, World Market Rewards Members must log in to www.worldmarket.com and enter promotion code as shown on coupon. Cannot be combined with any other discount or coupon offers. Valid one time only. Duplicate offers will not be accepted. Offer will not be re-issued if lost, stolen or destroyed or with return/refund of merchandise. Excludes sale items, gift cards, eGift Cards, delivery surcharges, prior purchases, and shipping fees. Excludes locations outside of the United States. Expires 14 days from receiving the offer. Discount will be applied to current selling price. No cash value.

*AFFIRM
Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses. For example, a $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR.

*TEXT ALERTS:
By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. AI content, cart reminders) from World Market, LLC at the mobile number used when signing up. Consent is not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help and STOP, END, CANCEL, UNSUBSCRIBE, QUIT, REVOKE or OPT OUT to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you agree to these Program Rules (incl. arbitration) & our Privacy Policy.

Credit card offers are subject to credit approval.
World Market Credit Card Accounts are issued by Comenity Capital Bank.