Everlane Promotional Email Template — Dresses Up To 70% Off

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Spring, On Sale | Extra 20% Off* Sale Styles | (Already Up to 70% Off)

The dresses you’ll reach for again and again—
now at better prices.

Image | The Shift Dress in Stretch Linen | Light Yellow

Image | Cowlneck Halter Dress in Butterknit | Washed Henna

Image | Knit Quarter-Zip Polo Dress | Light Heathered Grey

Image | Cowlneck Halter Dress in Butterknit | Washed Navy

Image | Cowlneck Halter Dress in Butterknit | Black

We don’t just say we’re better—we mean it. We carefully consider our materials and work with our production partners to reduce waste, minimize natural resource use, and remove harmful chemicals and plastics from our supply chain. | Read More

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*Offer valid until 04/20/2026 at 11:59 PM PST. Offer valid online only. Offer applies to select styles only. Offer cannot be applied to previous purchases and cannot be redeemed for cash or combined with any other offer. All prices in U.S. dollars. No additional duties when shipped to US States. Standard return and exchange policies apply. Terms of offer are subject to change. Everlane © 2026 Everlane, Inc. All Rights Reserved. 2170 Folsom St., San Francisco, CA 94110

Frequently asked questions

What type of promotional email is this?

A flash sale announcement designed to drive urgent conversions by combining a high discount percentage (70% off) with limited-time urgency messaging.

What audience does this email target?

Price-conscious shoppers seeking quality apparel deals, particularly during seasonal clearance and end-of-season sales.

What makes the design effective?

Eye-catching promotional messaging paired with urgency-driven conversion tactics (time-limited offers, high discount percentages) to reduce purchase hesitation.

When should retailers use this template?

During end-of-season clearance, inventory liquidation, or flash sale campaigns to move excess stock quickly.

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Best-Sellers

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